Modern smart phones ship with a capable & powerful web browser, mobile Safari on iOS and Chrome on Android. Other than small screen size, they provide the same experience to that of their “big brother” desktop browsers (Firefox, Safari, Edge & Chrome). However, the text on a traditional web site (optimized for desktops) is often difficult, or nearly impossible to read & navigate on the much smaller screen of your smart phone.
My sites adapt to the device that you are using, and present a user-interface maximized for it. Specifically, there is a desktop version and a smart-phone version. The desktop-version is maximized for large screens and users benefitting from the pinpoint precision of a mouse, while the smart-phone version is optimized for use with your fingers. It is difficult to be accurate with your fingers, as a result the smart-phone version has large finger-friendly tap points for all navigation.
This article by Yahoo Small-Business-Advisor claims that "if your website isn't mobile-optimized, you might as well not have one at all when it comes to mobile visitors. Sound extreme? Studies of user behavior show that if a site isn't mobile-optimized, most users hit the back button and rarely return. Instead, they head to competing websites and bring their business with them"...
Here's how it works...
I build software into your site that auto-detects mobile devices. Then, when a mobile user hits your site, the software sends out a specially prepared mobile-friendly version for them on the fly! In lay terms, it “slices& & dices” the desktop page - resulting in a simplified page that is optimized for the small screens of your mobile users.
What about tablets?
Tablets have much larger screens than smart phones, as a result, they are perfectly capable of viewing the traditional desktop version of most web sites. There is little reason to build a special tablet version of your site. That being said, and due the use of your fingers & thumbs for navigation, most web sites will need a bit of adjusting to ensure they function nicely on tablets. For example, drop-down menus (aka fly-out menus), that are so easy to navigate with the pinpoint precision of a mouse, are much more difficult to navigate with clumsy fingers & thumbs!
Mobile web applications
I am an expert at programming mobile web apps, and they function perfectly on all mobile devices, whether it be your iPhone, iPad, or the latest greatest android phone like the Galaxy S8. As opposed to the costly alternative of programming a completely separate native app for each platform (one for iOS, one for android, one for windows-phone) my approach is both sustainable & economical. By using web standard technologies only, the apps I code will “scale up” and work on the desktop too.